We created a new brand identity for Lega Serie A, Italy’s top professional soccer league, celebrating the brand’s new positioning and global reach.
A capital “A” forms a multifaceted diamond, its facets reflecting the many elements needed to create one of the world’s most popular soccer competitions.
- BRAND IDENTITY
- DESIGN & ART DIRECTION
- BRAND CONTENT
- LEGA SERIE A
The brand transformation affected Lega Serie A’s entire visual identity system for TV, web and social networks, and was conceived as a unique language.
We worked closely with the brand architecture, which includes the national Coppa Italia competition, Italy’s youth league championships, and Lega Serie A.