EXPRESSION OF YOU
A contemporary and versatile communication strategy for a historical brand like Fabriano. Three lines – Ispira, Ecoqua Plus, and Ecoqua Original – drawn together by a single, international, multi-channel campaign.
Services
- BRAND CONTENT
- DESIGN & ART DIRECTION
- DIGITAL
Commission
- FABRIANO
Right from the point of concept development, captured in the claim “Expression of You”, the product becomes an experience that, thanks to its distinctive features, offers the chance to fully embrace the here and now, transforming every moment into an opportunity for self-expression. A mix of strategy and disruptive creativity, leading to the development of multiple outputs: static and animated advertising for digital and in-store channels, a website, reveal video, social media quiz, and Spotify playlist.
